10 Steps To Effective Organizational Growth | Pole
Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!.He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998.
Actived: Tuesday Mar 24, 2020
Best Practices For Using Influencer Promo Codes | PPMKG
If you regularly host 40% off sales on your site, giving your influencers a 20% off deal is a bad idea. For one, it makes things much harder to track. People may initially visit your site through the influencer’s tracking link, but if they then arrive on your site to find a better deal, they won’t use the influencer’s promo code, muddling
But I Don't HAVE a Fracking Coupon! | Pole Position
Coupons are a great way to entice new visitors to purchase something from your site or to reward frequent customers. The popularity of Groupon is a great testament to the power (and desire) of coupons. But, sometimes coupons can backfire. Not for those who have them, but for those that don’t.
Universal Analytics: A New, Free and Better Way to Work
Google’s Universal Analytics (UA) is a more flexible alternative to a standard Google Analytics account; making it easier to customize account settings and providing a new opportunity to collect data that a standard account doesn’t automatically collect (like data from any digital device). Do it now, or have them make you do it later
Ecommerce Usability Lessons From the Ikea Website | PPM
Usability Audit: The Good, The Bad and the Ugly of Ikea.com. the guardians of this homepage have to learn about what users like to do on homepages is this — they like to get off of it as soon as possible. And if they don’t find a coupon code for their purchase?
Yeah, But Social Media Can't Be Tracked | Pole Position
When I encounter “yeah, butters” who say social media can’t be tracked, and I ask them what their social media goals are, I get the same response as the last one above. I recently spoke to a group at a local chamber of commerce, and at the beginning of the presentation I asked people to raise their hand if they used social media for their
Q&A: How Much Does Online Marketing Cost? | Pole Position
How much does online marketing cost? The response from our team comes at this tricky question in a variety of ways… Stoney (@StoneyD): There is no one-size-fits all answer to that question. It’s kind of like asking, “How much does a house cost?” Or a car. Or surgery. Or ObamaCare.
Think Before You Pay Too Much for Social Media Monitoring
But, once you do it a few times and know exactly what you’re looking for, it won’t take long. Grab the number you need and plop it into a pre-configured spreadsheet. If you’re tracking different campaigns (i.e. coupons, a specific content marketing initiative, etc.), make sure you segment that in your spreadsheet.
Business Lessons from Celebrity Apprentice (Ep 11) | Pole
Business Lessons from Celebrity Apprentice (Ep 11) Posted on March 17, 2008 by Stoney G deGeyter. In Last Thursday’s episode the teams had to build and sell a Quiznos sandwich. I think this episode really showed where the celebrity candidates are weakest, and that is in genuine business and marketing. They could not rely on their celebrity so